The business of normalizing taboo topics

Nadya Okamoto
8 min readJun 9, 2021

From periods and acne to sex toys and toilet plungers, DTC brands are out to disrupt every eyebrow-raising industry under the sun.

Make-up free with unkempt hair, influencers regularly appear on Peace Out’s TikTok page like they’re in the middle of their nighttime routine, putting on or removing a pimple patch inches away from a camera

Having skin-positive conversations with Peace Out’s products have gained popularity on TikTok. Peace Out’s videos can reach up to 500,000 views, sometimes more, and videos with #peaceoutskincare on…

Nadya Okamoto

Nadya Okamoto is the co-Founder of August and author of PERIOD POWER.