This Period-Care Brand Wants to Reimagine Periods to Be Powerful

Periods are a natural, healthy part of our monthly cycles, yet we’re often made to feel ashamed and embarrassed of them, even as grown adults. That’s always disturbed Nadya Okamoto, who, since 2014, has fought to destigmatize periods and end period poverty through her nonprofit, Period, where she led young activists in increasing the accessibility of menstrual-care products. Now, she’s working on a new venture, August, a lifestyle brand dedicated to reimagining periods.

“Periods can be a hassle, but they’re powerful.”